press release

September 25, 2013

Erin Caron
Public Relations Coordinator
The Greater Boston Food Bank
(617)598-5067
ecaron@gbfb.org

Lindsay Hawley
Public & Community Relations
Stop & Shop New England Division
(617) 276-7756
lhawley@webershandwick.com

Karen Fisher
Media Relations
WCVB-TV Channel 5
(781) 433-4771
kcfisher@hearst.com

WCVB-TV CHANNEL 5 AND STOP & SHOP JOIN FORCES TO "STUFF-A-TRUCK" FOR THE GREATER BOSTON FOOD BANK

SUPER STOP & SHOP IN DEDHAM ACCEPTING DONATIONS ONLINE AND ONSITE FRIDAY, SEPTEMBER 27

Boston (September 25, 2013) - WCVB-TV Channel 5 and Stop & Shop are joining forces on Friday, September 27, to encourage Bay Staters to Stuff-A-Truck with canned goods and other non-perishables for The Greater Boston Food Bank (GBFB) and other hunger relief agencies in the region. This marquee local initiative helps mark the close of September's nationwide Hunger Action Month. Throughout the day, NewsCenter 5 will share stories about the increased need for emergency food assistance in our area and will air "live shots" from the collection site during the Midday, 5:00PM and 6:00PM newscasts. At 7:30PM, Chronicle, WCVB's award-winning, nightly newsmagazine, will show us the changing face of hunger in Massachusetts and spotlight the agencies helping to feed more than 500,000 residents each year.

During the Stuff-A-Truck event, people are encouraged to bring donations to the Super Stop and Shop location in Dedham (160 Providence Hwy), between the hours of 6AM to 8PM. Look for the Stop & Shop big-rig with the Stuff-A-Truck banner on the back. Former Patriots linebacker Eric Alexander will be stopping by from 4:30PM to 5:30PM to help collect donations and show his support. Eric spent seven seasons with the Patriots and helped earn a Super Bowl ring following the 2004 season. WCVB personalities will also be making appearances to accept food donations at various times throughout the day.

For those who want to get involved but can't make it to Dedham to participate, a "virtual" Stop & Shop truck will also be accepting donations online today through Friday (Sept. 25-27). Participants can simply visit www.GBFB.org/stuffatruck or www.wcvb.com/community to make donations and help make a difference.

STUFF-A-TRUCK LOCATION:

Super Stop & Shop - #0416
160 Providence Highway
Dedham, MA 02026
781-329-1050

"Stop & Shop is proud to show their support in the fight against hunger," said Joe Kelley, president, Stop & Shop New England Division. "The holiday season is a particularly tough time for families in need and this event is a great way to give back to the families and communities which are so important to us. We greatly appreciate all of our associates and customers who have come together for such a great cause."

"WCVB is committed to giving back to the communities that we serve," said WCVB's President and General Manager Bill Fine. "It is extremely important to shed light on the disturbing increase in the number of hungry adults and children in our community. Channel 5's ongoing partnership with GBFB and Stop & Shop allows us to help raise awareness about hunger in our community and to play a vital role in collecting food and money to meet the immediate needs of our neighbors."

"GBFB is thankful for the support of WCVB and Stop & Shop in the third year of Stuff-A-Truck," said Catherine D'Amato, GBFB President and CEO. "One in nine residents of eastern Massachusetts is food insecure, and the support and generosity of the public through this annual event help ensure we can provide meals for those in need. We thank everyone who participates and plays a role in ending hunger here."

The Greater Boston Food Bank (GBFB) is the largest hunger-relief organization in New England and among the largest food banks in the country. GBFB distributes more than 47 million pounds of food and grocery products annually to 550 member hunger-relief agencies and more than 30 direct service programs throughout eastern Massachusetts in a dedicated partnership to end hunger in our region. This provides meals for as many as 545,000 people a year. GBFB is a member of Feeding America, the nation's food bank network. For more information, visit us at GBFB.org, become a fan on Facebook, follow us on Twitter (@gr8bosfoodbank), or call us at 617.427.5200.

Stop & Shop's annual Food for Friends program runs in all stores late October through early December. Customers who donate $1, $3, or $5 at their local Stop & Shop will help support hunger relief organizations across the Northeast. In its 22nd year, the Food for Friends program will deliver 100 percent of the dollars raised - 60 percent will be allocated directly to local food pantries; 40 percent will be donated to regional food banks. Last year, Stop & Shop's Food for Friends program raised $2 million to feed families in need.

WCVB is Boston's broadcast/digital media leader, providing news, weather, sports, community service and entertainment on multiple platforms including WCVB Channel 5, wcvb.com, WCVB mobile and MeTV Boston. Founded by community leaders in 1972, WCVB is committed to its mission to serve the region with quality local content. In addition to 30 hours of NewsCenter 5 coverage each week, original offerings include Chronicle, the nation's longest running local news magazine; CityLine, a weekly urban magazine program; and On The Record, a weekly political roundtable. The station has been honored with numerous prestigious national broadcasting honors including multiple recognitions as Television Station of the Year by the National Gabriel Awards, the National Headliner Awards, the RTDNA Edward R. Murrow Awards, the regional Emmy's, Associated Press Awards, Walter Cronkite Award, duPont Awards and Gracie Awards. WCVB, Boston's ABC affiliate station, is owned by Hearst Television Inc., a wholly owned subsidiary of the Hearst Corporation, a leading media company whose global holdings include 29 television stations and two radio stations. Follow us on Facebook (wcvb5), Twitter (@wcvb) or Google+ (search +wcvb)