press release

September 21, 2012

Erin Caron
Public Relations Coordinator
The Greater Boston Food Bank
(617) 598-5067
ecaron@gbfb.org

Suzi Robinson
Public & Community Relations
Stop & Shop New England Division
(617) 774-4434
suzi.robinson@stopandshop.com

Kathryn Shehade
Media Relations
WCVB-TV Channel 5
(781) 433-4771
kshehade@hearst.com

WCVB-TV 5, STOP & SHOP AND UNILEVER JOIN FORCES TO "STUFF-A-TRUCK" FOR THE GREATER BOSTON FOOD BANK

Boston, MA - WCVB-TV Channel 5, The Stop & Shop Supermarket Company LLC, and Unilever are joining forces on Friday, September 21, to encourage Bay Staters to Stuff-A-Truck with canned goods and other non-perishables for The Greater Boston Food Bank (GBFB).

Throughout Friday, NewsCenter 5 will share stories about the increased need for emergency food assistance in our area and will air live shots from one of the collection site during the EyeOpener, Midday and early evening newscasts. Chronicle, WCVB's award-winning, nightly newsmagazine that airs at 7:30PM, will explore the changing face of hunger and show how for many Massachusetts residents just getting one good meal a day is a struggle.

Boston's newest radio station 101.7 The Harbor will broadcast from the Revere location from 10AM to 12PM, followed by KISS 108's Romeo and street team will be from 12PM to 2PM.

During the Stuff-A-Truck event, people are encouraged to bring donations to one of the two participating Stop & Shop locations listed below. Look for the Stop & Shop big-rig with the Stuff-A-Truck banner on the back. Donations will be accepted from 5AM to 8PM on Friday at the Dedham location, and 10AM-2PM in Revere.

Stuff-A-Truck locations:

Stop & Shop
160 Providence Highway
Dedham, MA 02026
781-329-1050

Stop & Shop
40 Furlong Drive
Revere, MA 02151
781-284-0717

TWO LOCATIONS ACCEPTING DONATIONS ON FRIDAY, SEPTEMBER 21

"Stop & Shop is proud to be a part of this collaborative effort to make a real difference in hunger," said Joe Kelley, president, Stop & Shop New England Division. "We, along with our partners, want to end hunger - year round and especially during the holiday season where it can be the hardest for many people. We greatly appreciate our customers and associates who help with this effort. Everyone can feel good that each donation will directly help someone right here in our community."

"Channel 5 is pleased to partner with the GBFB and Stop & Shop to not only call attention to the disturbing increase in the number of hungry adults and children in our community but also to raise funds and collect food to meet the immediate needs of our neighbors." said WCVB's President and General Manager Bill Fine.

"We appreciate the generosity of WCVB, Stop & Shop and Unilever in creating this Stuff-A-Truck event," said Catherine D'Amato, GBFB President and CEO. "Families that are struggling in this difficult economy will have something to eat because of their compassion, and the compassion of WCVB viewers and Stop & Shop customers. We thank everyone who participates and plays a role in ending hunger here in our community."

The Greater Boston Food Bank (GBFB) is the largest hunger-relief organization in New England and among the largest food banks in the country. GBFB distributes nearly 40 million pounds of food and grocery products annually to 550 member hunger-relief agencies and more than 30 direct service programs throughout eastern Massachusetts in a dedicated partnership to end hunger in our region. This provides meals for as many as 545,000 people a year. GBFB is a member of Feeding America, the nation's food bank network. For more information, visit us at GBFB.org, become a fan on Facebook, follow us on Twitter (@gr8bosfoodbank), or call us at 617.427.5200.

The Stop & Shop Supermarket Company LLC employs approximately 62,000 associates and operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, and New Jersey. The company helps support local communities fight hunger, combat childhood cancer, and promotes general health and wellness - with emphasis on children's educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA's Smart Way program; has been awarded LEED (EB) certifications for more than 50 of its existing stores; and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com.

WCVB-TV Channel 5 is New England's top-rated news station for local, live coverage. The first station in the Boston market to broadcast in high definition, WCVB was founded by community leaders in 1972 and has remained committed to its mission to serve the region with quality local programming. Chronicle, WCVB's award-winning newsmagazine, airs weeknights at 7:30PM. WCVB's unrivaled local productions also include CityLine, a weekly urban affairs show, and On The Record, a weekly political roundtable. In addition, WCVB is committed to producing and airing telethons, public service announcements and many local specials. Its website, www.WCVB.com, is the top television website in the Boston market.

Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America -generating over $9 billion in sales in 2011. For more information visit www.unileverusa.com or www.unilever.ca.