press release

September 13, 2012

Suzi Robinson
Stop & Shop New England
617-276-7756
suzi.robinson@stopandshop.com

Arlene Putterman
Stop & Shop NY Metro
914-251-2834
arlene.putterman@stopandshop.com

A+ School Rewards Return to Stop & Shop

Customers can help earn money for local schools by shopping with their Stop & Shop card as part of this simple school fundraiser

(QUINCY, Mass. & PURCHASE, N.Y.) September 13, 2012 - With another school year now underway, don't forget to add signing up for Stop & Shop's A+ School Rewards to your grocery list! Customers are encouraged once again to sign up for the simple school fundraiser and designate up to two local schools in their community to earn A+ School Rewards. Since the program launched in 2009, more than $4 million has been donated to local schools throughout participating markets. In the 2012-2013 school year, the Stop & Shop Supermarket Company LLC will donate $2.5 million through the program.

"Schools are important to our customers and families are always looking for easy ways to raise money. Stop & Shop's A+ School Rewards is simple: customers designate schools on their Stop & Shop cards, earn points when they shop with their card in stores or at peapod.com, and at the end of the year, schools receive money," said Suzi Robinson, spokesperson for Stop & Shop New England Division. "We want to make giving back effortless for our customers."

Beginning Oct. 5 and continuing through March 28, Stop & Shop customers can help local schools earn cash for technology, scholarship programs, summer programs, field trips, playgrounds and other educational needs. There is no restriction on what schools can do with their A+ School Rewards, which are accrued with each purchase a customer makes using his or her Stop & Shop card. Points can also accrue when shopping with a Stop & Shop card on peapod.com. The top earning schools last year were St. Charles School in Staten Island, N.Y., who received more than $22,900, and Amherst Regional High School in Amherst, Mass. who received more than $21,300.

"We know each school has different needs and A+ School Rewards allows schools to fund what is most important each year," said Arlene Putterman, spokesperson for Stop & Shop New York Metro Division. "Stop & Shop is proud to give back to thousands of schools in our communities."

To participate in the program, customers must sign up and designate their chosen school(s) now at www.stopandshop.com. Shoppers can designate up to two schools to benefit from the program and are required to re-designate each year. Participants are encouraged to sign up or re-designate as soon as possible so their chosen schools can begin earning points when the program begins in October. Beginning in November, current school totals can be found on the A+ website at www.stopandshop.com/aplus.

About Stop & Shop
The Stop & Shop Supermarket Company LLC employs approximately 62,000 associates and operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness - with emphasis on children's educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA's Smart Way program; has been awarded LEED (EB) certifications for 50 of its existing stores; and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com.

About Peapod
Founded in 1989 as a smart shopping option for busy people, Peapod today stands as the country's leading Internet grocer, serving 24 U.S. markets in communities in the states of Illinois, Wisconsin, Indiana, Maryland, District of Columbia, Virginia, Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, New Jersey and Pennsylvania. An Ahold USA company, Peapod has made over 22 million deliveries since its late 1980s inception. For more information on Peapod, call 1.800.5.PEAPOD (573.2763); e-mail service@peapod.com or visit www.peapod.com.