press release

April 22, 2014

STOP & SHOP CONTACT:
Jenny Krupski
Stop & Shop New England Division
617-276-7756
jkrupski@webershandwick.com

EDY’s CONTACT:
Avantika Chakravorty
Manager, Category & Shopper Center of Excellence
avantika.chakravorty@us.nestle.com

EDY’S® ICE CREAM DONATES HOPE BY SUPPORTING STOP & SHOP’S TRIPLE WINNER® PROGRAM TO RAISE MONEY TO BATTLE CHILDHOOD CANCER

Join us in the fight against pediatric cancer and grab a sweet treat!

[Quincy, MA] (April 22, 2014) – Everyone’s a winner when they join the fight with Stop & Shop for a special fundraising day on Saturday, April 26, 2014, to benefit pediatric cancer research and treatment.

Now in its 24th year, Stop & Shop’s Triple Winner® program helps support pediatric cancer care and research at Dana-Farber Cancer Institute. Customers who give a $1 contribution* at Stop & Shop registers receive a Triple Winner scratch ticket and could be an instant winner of a free product or cash prizes up to $10,000 or could receive a product coupon. The program runs now through July 10.

Customers who make a $1 contribution* on April 26th will receive a free single-serve ice cream cup and a Triple Winner scratch ticket. Several popular brands of single-serve ice cream cups, including those by Häagen-Dazs® ice cream and EDY’S® SLOW CHURNED® light ice cream, are participating in Stop & Shop’s Triple Winner® program.

Stop & Shop will donate 100% of the money raised during the Triple Winner program to Dana-Farber Cancer Institute. In addition, EDY’S will donate $.05 for every single-serve cup, shake or smoothie sold between April 19 and June 7, 2014, with no limitation on the amount donated during this timeframe.

“Stop & Shop is honored to be able to make this yearly contribution to help support cancer research at The Stop & Shop Family Pediatric Brain Tumor Clinic at the Dana-Farber Cancer Institute,” said Joe Kelley, president of Stop & Shop New England. “Year after year, the Triple Winner Game makes us proud to have customers and vendor partners so eager to help make this campaign a success.”

“Since 2006, EDY’S, as a part of the Nestlé Dreyer’s Ice Cream Company, has been dedicated to helping raise money for children’s cancer research with the help of caring people through the partnership with Stop & Shop. We raised more than $43,000 in the New England Division last year, and we hope to raise even more this year with the community’s help,” said Avantika Chakravorty for Nestlé Dreyer’s Ice Cream Company. “We urge everyone to come in to their local Stop & Shop store on April 26 and join us in the fight against childhood cancer by donating through Triple Winner.”

“Dana-Farber is fortunate to have such strong partnerships with Stop & Shop and EDY’S Ice Cream,” said David Giagrando, director, Corporate Partnerships, Dana-Farber Cancer Institute. “The Triple Winner Program and EDY’S in-store promotion raise important funds to support cancer research at The Stop & Shop Family Pediatric Brain Tumor Clinic at Dana- Farber.”

For more information about the Triple Winner program, look for store promotions and signage at your local Stop & Shop or visit www.stopandshop.com.

All registered trademarks are owned by Société des Produits Nestlé S. A., Vevey, Switzerland, or used with permission.

*No purchase/contribution necessary. Legal U.S. residents 18 or older are eligible. Valid from 4/11/14 to 7/10/14 (or when all tickets are distributed/termination announced). Odds of winning an instant prize are 1 in 5. Odds of winning 2nd Chance Sweepstakes depends on number of entries. Restrictions apply. See stores for details or go to www.stopandshop.com.

Triple Winner. is a registered trademark of The Hutton Company, Inc.

About Stop & Shop

The Stop & Shop Supermarket Company LLC employs approximately 59,000 associates and operates 394 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness – with emphasis on children’s educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA’s Smart Way program; and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com or www.facebook.com/stopandshop.

About Nestlé Dreyer’s Ice Cream Company

Nestlé Dreyer’s Ice Cream Company is part of Nestlé USA, and is owned by Nestlé S.A. of Vevey, Switzerland, the world’s largest nutrition, health and wellness company. Nestlé Dreyer’s Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. The company’s premium products are marketed under the Dreyer’s brand name throughout the Western states and Texas, and under the Edy’s® brand name throughout the remainder of the United States. Brands manufactured or distributed in the United States include Dreyer’s/Edy’s® Grand, Slow Churned®, Dibs®, MAXX, Fruit Bars, Nestlé Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Frosty Paws®, Eskimo Pie®, Skinny Cow® and Häagen-Dazs®. Internationally, the Dreyer’s brand extends to select markets in the Far East and the Edy’s brand extends to the Caribbean and South America. For more information on the company, please visit www.dreyersinc.com.
In the U.S., the Häagen-Dazs trademark is licensed to Nestlé by General Mills.