press release

April 17, 2013

Suzi Robinson
Stop & Shop New England
617-276-7756
suzi.robinson@stopandshop.com

Molly McHale
Dana-Farber Cancer Institute
617-632-5675
molly_mchale@dfci.harvard.edu

Stop & Shop Triple Winner® Game continues to bring hope in the fight against pediatric brain tumors

Game supports Stop & Shop Family Pediatric Brain Tumor Clinic at Dana-Farber Cancer Institute

BOSTON- Calling all Stop & Shop customers: Beginning April 19 through July 18, shoppers will have the opportunity to help support pediatric brain tumor care and research at Dana-Farber Cancer Institute through Stop & Shop's annual Triple Winner® Game. Customers who give a $1 contribution* to the Jimmy Fund receive a Triple Winner scratch ticket and could be an instant winner of either a free product, gift card, or cash prizes up to $10,000 or could receive a product coupon.

Stop & Shop, in partnership with the Boston Red Sox, has raised nearly $52 million through the Triple Winner Game. This year the company aims to raise another $2.5 million through its in-store campaign, "Donate Hope." The Triple Winner Game, started in 1991, supports the fight against pediatric cancer, at the Stop & Shop Family Pediatric Brain Tumor Clinic at Dana-Farber, the most comprehensive research and care center for pediatric brain tumor patients in the United States. This program also provides children with in-depth intellectual and emotional support to help them adapt to their lives post-treatment.

"When someone donates $1 to Triple Winner, they're not just helping to fight cancer, but they're donating hope for countless families," said Joe Kelley, president, Stop & Shop New England Division. "We're proud to continue our support of the dedicated team at Dana-Farber Cancer Institute who provides exceptional care and treatment for every single child."

"Since Stop & Shop started its support for the Pediatric Brain Tumor Program at Dana-Faber Cancer Institute, cures for these diseases have risen from less than 25 percent to over 70 percent. Equally important, they have provided us the support to develop new molecularly targeted therapies that avoid the long-term side effects of traditional chemotherapy and radiation therapy, improving the quality of life for all our patients," said Mark Kieran, MD, PhD, director of the pediatric medical neuro-oncology program at Dana-Farber.

"This year, as we celebrate the 60th anniversary of the relationship between the Red Sox and the Jimmy Fund, we look back at the incredible work that has been done to support the caregivers and patients at the Dana-Farber Cancer Institute," said Red Sox EVP/COO Sam Kennedy. "Among those supporters is Stop & Shop, who, through this program, has helped raise millions to eradicate this terrible disease. We are thankful for their partnership as we continue to raise funds for research and the critical care that these young patients need."

About the Jimmy Fund
The Jimmy Fund (www.JimmyFund.org) solely supports Boston's Dana-Farber Cancer Institute, raising funds for adult and pediatric cancer care and research to improve the chances of survival for cancer patients around the world. This year celebrates the 60th anniversary (#JFRedSox60) of the Jimmy Fund and Boston Red Sox relationship, and represents one of the most remarkable partnerships between a team and a charity in the history of professional sports. The Jimmy Fund is also the official charity of the Massachusetts Chiefs of Police Association, the Pan-Massachusetts Challenge, and the Variety Children's Charity of New England. Since 1948, the generosity of millions of people has helped the Jimmy Fund save countless lives and reduce the burden of cancer for patients and families worldwide. Follow the Jimmy Fund on Facebook: www.facebook.com/thejimmyfund and on Twitter: @TheJimmyFund.

About Dana-Farber Cancer Institute
Dana-Farber Cancer Institute (www.dana-farber.org) is a principal teaching affiliate of the Harvard Medical School and is among the leading cancer research and care centers in the United States. It is a founding member of the Dana-Farber/Harvard Cancer Center (DF/HCC), designated a comprehensive cancer center by the National Cancer Institute. It provides adult cancer care with Brigham and Women's Hospital as Dana-Farber/Brigham and Women's Cancer Center and it provides pediatric care with Boston Children's Hospital as Dana-Farber/Children's Hospital Cancer Center. Dana-Farber is the top ranked cancer center in New England, according to U.S. News & World Report, and one of the largest recipients among independent hospitals of National Cancer Institute and National Institutes of Health grant funding. Follow Dana-Farber on Facebook: www.facebook.com/danafarbercancerinstitute and on Twitter: @danafarber.

About Stop & Shop
The Stop & Shop Supermarket Company LLC employs approximately 63,000 associates and operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness - with emphasis on children's educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA's Smart Way program; has been awarded LEED (EB) certifications for 54 of its existing stores; and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com.

*No purchase/contribution necessary. Legal residents of CT, MA, NH & RI 18 or older are eligible. Valid from 4/19/13 to 7/18/13 (or when all tickets are distributed/termination announced). Odds of winning an instant prize are 1 in 6. Odds of winning 2nd Chance Sweepstakes depends on number of entries. Restrictions apply. See stores for details or go to www.stopandshop.com.

Triple Winner® is a registered trademark of The Hutton Company, Inc.