press release

April 10, 2012

Suzi Robinson
Stop & Shop New England
617-276-7756
suzi.robinson@stopandshop.com

Molly McHale
Dana-Farber Cancer Institute
(617) 632-5675
molly_mchale@dfci.harvard.edu

Stop & Shop Triple Winner Game® Celebrates 22nd Anniversary

BOSTON- Calling all Stop & Shop customers: Beginning April 13 through July 12, shoppers will have the opportunity to help support pediatric brain tumor care and research at Dana-Farber Cancer Institute through Stop & Shop's annual Triple Winner Game®. Customers who give a $1 contribution* to the Jimmy Fund receive a Triple Winner scratch ticket and receive free store products, coupons, gift cards, or cash prizes up to $10,000.

Stop & Shop, in partnership with the Boston Red Sox, has raised more than $50 million through the Triple Winner Game. The Triple Winner Game, started in 1991, supports the fight against pediatric cancer, including the Stop & Shop Family Pediatric Brain Tumor Clinic at Dana-Farber, the most comprehensive research and care center for pediatric brain tumor patients in the United States. This program also provides children with in-depth intellectual and emotional support to help them adapt to their lives post-treatment.

"Everyone wins with Triple Winner," said Mark McGowan, president, Stop & Shop New England Division. "Our customers receive a reward in return for their support; Dana-Farber can continue their critical work to cure cancer and improve lives; and most importantly, our Triple Winner kids can not only beat their cancer, but go to high school, college, embark on a career . . . have the fulfilling life they deserve."

"After more than twenty years the funds raised from the Stop & Shop Triple Winner Game continues to drive pediatric brain tumor research, helping us work toward less invasive treatments and improving the quality of life of our patients. Words cannot express our appreciation to Stop & Shop associates and shoppers," said Mark Kieran, MD, PhD, director of the pediatric medical neuro-oncology program at Dana-Farber.

"The Red Sox are proud to support a program that helps fund pediatric brain tumor care and research," Red Sox Executive Vice President and COO Sam Kennedy, "This annual Stop & Shop program helps raise millions of dollars for the treatment of these terrible diseases through advanced technologies and unique therapies. We are thankful for partners like Stop & Shop who help raise the much needed funds that help support the research and the critical care these young children need."

Dana-Farber Cancer Institute (www.dana-farber.org) is a principal teaching affiliate of the Harvard Medical School and is among the leading cancer research and care centers in the United States. It is a founding member of the Dana-Farber/Harvard Cancer Center (DF/HCC), designated a comprehensive cancer center by the National Cancer Institute. It provides adult cancer care with Brigham and Women's Hospital as Dana-Farber/Brigham and Women's Cancer Center and it provides pediatric care with Children's Hospital Boston as Dana-Farber/Children's Hospital Cancer Center. Dana-Farber is the top ranked cancer center in New England, according to U.S. News & World Report, and one of the largest recipients among independent hospitals of National Cancer Institute and National Institutes of Health grant funding. Follow Dana-Farber on Facebook: www.facebook.com/danafarbercancerinstitute and on Twitter: @danafarber.

About Dana-Farber's Jimmy Fund
The Jimmy Fund (www.JimmyFund.org) solely supports Boston's Dana-Farber Cancer Institute, raising funds for adult and pediatric cancer care and research to improve the chances of survival for cancer patients around the world. It is an official charity of the Boston Red Sox, as well as the official charity of the Massachusetts Chiefs of Police Association, the Pan-Massachusetts Challenge, and the Variety Children's Charity of New England. Since 1948, the generosity of millions of people has helped the Jimmy Fund save countless lives and reduce the burden of cancer for patients and families worldwide. Follow the Jimmy Fund on Facebook: www.facebook.com/thejimmyfund and on Twitter: @TheJimmyFund.

About Stop & Shop
The Stop & Shop Supermarket Company LLC employs approximately 62,000 associates and operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, and New Jersey. The company helps support local communities fight hunger, combat childhood cancer, and promotes general health and wellness - with emphasis on children's educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA's Smart Way program; has been awarded LEED (EB) certifications for 50 of its existing stores; and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com.

*No purchase or contribution necessary. See details in stores or at www.stopandshop.com