press release

March 30, 2012

Suzi Robinson
Stop & Shop New England
617-276-7756
suzi.robinson@stopandshop.com

Arlene Putterman
Stop & Shop NY Metro
914-251-2834
arlene.putterman@stopandshop.com

Stop & Shop alerts customers to voluntary recall of Simply Enjoy Vanilla Cream Puffs

Products recalled due to undeclared allergen

March 30, 2012- Purchase, NY - The Stop & Shop Supermarket Company LLC announced that it has removed from sale Simply Enjoy Vanilla Cream Puffs. The product may contain milk, an undeclared allergen, not identified on the label.

The following product is affected by this recall:

  • Simply Enjoy Vanilla Cream Puffs in a 19.4 oz package sold in the frozen food section with UPC #8826712409

Customers who have purchased the product should discard any unused portions or bring their purchase receipt to the store for a full refund. This product is safe for consumption by individuals who do not suffer from a milk allergy.

Symptoms of food allergies typically appear from within a few minutes to two hours after a person has eaten the food to which he or she is allergic. Allergic reactions can include: hives; flushed skin or rash; tingling or itchy sensation in the mouth; face, tongue, or lip swelling; vomiting; diarrhea; abdominal cramps; coughing or wheezing; dizziness or lightheadedness; swelling of the throat and vocal cords; difficulty breathing; and loss of consciousness.

Consumers looking for additional information on the recall may call Stop & Shop Customer Service at (800) 767?7772 for more information or visit the Stop & Shop website at www.stopandshop.com.

About Stop & Shop

The Stop & Shop Supermarket Company LLC employs approximately 60,000 associates and operates 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York, and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness - with emphasis on children's educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA's Smart Way program; has been awarded LEED (EB) certifications for 54 of its existing stores; and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com and www.facebook.com/stopandshop.