press release

January 18, 2012

Suzi Robinson
Stop & Shop New England
617-276-7756
suzi.robinson@stopandshop.com

Arlene Putterman
Stop & Shop NY Metro
914-251-2834
arlene.putterman@stopandshop.com

STOP & SHOP OFFERS COST-CONSCIOUS CUSTOMERS MORE WAYS TO SAVE

Introduction of new look to company's Guaranteed Value brand products

QUINCY, Mass. (Jan.18, 2012) - With tightened family budgets, Stop & Shop is re-introducing its Guaranteed Value product line with a new look and new products all at compelling prices to help customers cut costs on a variety of products that every household needs.

All of the approximately 200 Guaranteed Value products have been quality tested and Stop & Shop will continuously be adding new items to help customers save throughout the store. Customers will find Guaranteed Value products at prices averaging 20 to 25 percent less than what they would pay for similar national brands and more than 60 percent of the line is sold for $2 or less.

"With rising food and gas prices, customers are seeking more savings than ever and our Guaranteed Value products offer customers the ability to save on many of the items they need at prices family budgets demand," said Suzi Robinson, spokesperson for Stop & Shop. "We continue to quality test and improve on all of our Guaranteed Value products to ensure customer satisfaction."

The former Guaranteed Value yellow, blue and red packaging has been replaced with a bright, energetic orange and white design that highlights the value offered with each product. Free of expensive packaging, graphics and "frills," the new design makes Guaranteed Value products easy-to-find on the shelf.

"Stretching budget dollars is quick and simple … just look for the orange and white package," continued Robinson.

Customers will find Guaranteed Value products in virtually every aisle of the store, including dairy, meat and produce departments. Cereal, snack foods, spaghetti sauce, canned vegetables and ice cream are just a few of the items created with today's budget in mind. Household items such as laundry detergent, paper towels, cutlery and trash bags and health and beauty care products such as toothbrushes and body wash are available. Even pet owners can get in on the savings with Guaranteed Value dog and cat food, treats and litter.

For more information on Stop & Shop's Guaranteed Value products, visit www.stopandshop.com.

About Stop & Shop

The Stop & Shop Supermarket Company LLC employs approximately 60,000 associates and operates 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York, and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness - with emphasis on children's educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA's Smart Way program; has been awarded LEED (EB) certifications for 54 of its existing stores; and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com and www.facebook.com/stopandshop.