press release

June 27, 2014

Contact: Jenny Krupski
(617) 276-7756
jkrupski@webershandwick.com

Stop & Shop Promotion Encourages Customers to Shop Own Brands this Summer

Compare Stop & Shop Own Brands with their national brand this summer

Quincy, MA (June 27, 2014) – Stop & Shop is once again challenging customers to put their Own Brands products to the test this summer in the Buy Theirs, Get Ours Free Challenge. During the weeks of June 29 and July 6 and then again the weeks of July 27 and August 3, when customers purchase selected national brand products, they will receive Stop & Shop Own Brands equivalent products for free!

“Our Stop & Shop brands offer great quality and value,” said Judi Palmer, director of marketing and external communications. “When we ran this promotion earlier in the year, it was very successful in introducing a large number of customers to Stop & Shop brands. We’re hopeful that once a customer tries an item and realizes it is as good as or even better than the national brand, they will return to our stores to purchase these products again and again.”

In time for summer travel, family reunions, picnics and preparations for students returning to school, products in this summer Buy Theirs, Get Ours Free promotion include BBQ sauce, peanuts, pretzels, tortilla chips, lunchmeat, fruit juice, crackers, chicken nuggets, and corn flakes. The promotion also includes health and beauty care items such as diapers, sunscreen, laundry pods, tissues and mouthwash. A complete listing of eligible sale items can be found in store and in the weekly circular available online at www.stopandshop.com. On average, customers can expect to save 10 - 35% by purchasing Stop & Shop Own Brands instead of the national brand. For customers who may want to try before they buy, all Stop & Shop stores will sample select Own Brand products in-store on the weekends.

All Stop & Shop Own Brands products are subject to a rigorous testing program, which includes customer feedback to ensure that the grocer is consistently delivering on quality and value. Based on this testing, hundreds of Own Brands products have been reformulated in the recent years to improve upon taste and quality, while still offering affordable prices. If a product doesn’t pass these testing requirements, it doesn’t go on a Stop & Shop shelf!

Editor’s Note: Please see end of release for complete listing of products.

About Stop & Shop

The Stop & Shop Supermarket Company LLC employs approximately 59,000 associates and operates 395 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness – with emphasis on children’s educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA’s Smart Way program and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com or www.facebook.com/stopandshop.

Stop & Shop Buy Theirs, Get Ours Free Challenge Product List

Each item that is eligible for the challenge will be highlighted in the Stop & Shop weekly circular and in-store signage will help point the way to savings for customers.

Week of June 29 – July 5, 2014
Buy this national brand product… …and receive this Stop & Shop Own Brands product for free.
Sweet Baby Rays BBQ sauce (18oz) Own Brands BBQ Sauce (18oz)
Tide Laundry Pods (16 ct) Own Brands Laundry Pods (16 ct)
Huggies/Pampers (various sizes) Own Brands Diapers (various sizes)
Tostito Simply Natural (9oz) Nature’s Promise Tortilla Chips (8-9oz)


Week of July 6 – 12, 2014
Buy this national brand product… …and receive this Stop & Shop Own Brands product for free.
Planters Cocktail Peanuts (16oz) Own Brands Party Peanuts (16 - 18.5oz)
Snyders (pretzels) (12-16oz) Own Brands Pretzels (10-16oz)
Coppertone Sunscreen(6oz) Own Brands Sunscreen (6oz)
Hillshire Farm Lunchmeat (7-9oz) Own Brands Lunchmeat (7-9oz)


Week of July 27 – August 2, 2014
Buy this national brand product… …and receive this Stop & Shop Own Brands product for free.
Velveeta Shells & Cheese (12oz) Own Brands Shells &Cheese (12 oz)
Juicy Juice (64oz) Own Brands 100% Juice (64oz)
Goldfish crackers (6.6oz) Own Brands Penguin crackers (6.6oz)
Kleenex (80ct) Own Brands Tissues (80ct)


Week of August 3 - 9, 2014
Buy this national brand product… …and receive this Stop & Shop Own Brands product for free.
Tyson Chicken Nuggets (32oz) Own Brands Frozen Breaded Chicken (32oz)
Cheezits (9.7-13oz) Own Brands Cheese Squares (11.5013/7oz)
Kelloggs Corn Flakes (18oz) Own Brands Corn Flakes (18oz)
Listerine mouthwash (33.8oz) Own Brands Mouthwash (33.8oz)