Wild Oats Markets Opens Store-Within-a-Store Boutique in Massachusetts area Super Stop & Shop

PLYMOUTH, Mass. – Wild Oats Markets, Inc. (NASDAQ: OATS), a leading national natural and organic foods retailer, opened its first Wild Oats branded store-within-a-store boutique with leading northeastern food retailer Stop & Shop on Saturday, May 28. The 1,100 square-foot Wild Oats boutique is located inside the newly remodeled Stop & Shop at 130 Samoset St.(Route 44) in Plymouth. This is the first of five planned test stores with Stop & Shop that Wild Oats will open in Massachusetts and Connecticut.

The new Wild Oats boutique is a state-of-the-art holistic health center where customers can find a full line of the highest quality nutritional vitamins and supplements, homeopathic remedies, luxurious natural and organic body care products, as well as a wealth of detailed information about health and wellness. Staffed with knowledgeable Wild Oats holistic health associates, and complete with information kiosks and educational health brochures, the Wild Oats boutique serves as a resource to meet customers’ natural health needs.

"This store-within-a-store concept will provide an avenue for us to bring products and information that support health and well-being to people in Massachusetts and Connecticut," said Bruce Bowman, Sr. Vice President of New Business Development for Wild Oats Markets. "With more people seeking out natural health solutions, we believe our concept will complement the existing traditional healthcare and pharmaceutical products offered at the grocery store. We are thrilled to partner with Stop & Shop to bring the Wild Oats holistic health experience to more customers."

Wild Oats will host a grand opening celebration on Sunday, June 5 at its new boutique location inside the Plymouth Stop & Shop. Wild Oats natural living associates will be available to answer questions and provide health information, and some items will be featured at special prices.

"More and more of our customers are clamoring for these products and wellness information," said Don Sussman, Stop & Shops Executive Vice President for Merchandising & Marketing. "With Wild Oats Markets’ credibility and expertise in the natural health industry, we believe Plymouth area shoppers will benefit greatly from this unique offering inside our Stop & Shop store."

Wild Oats Markets, Inc. is a nationwide chain of natural and organic foods markets in the U.S. and Canada. With annual sales of more than $1 billion, the Company operates 111 natural foods stores in 24 states and British Columbia, Canada. The Company’s markets include: Wild Oats Natural Marketplace, Henry’s Farmers Market, Sun Harvest and Capers Community Markets. For more information, please visit the Company’s website at www.wildoats.com.

The Stop & Shop Supermarket Company, based in Quincy, Massachusetts, employs more than 58,000 associates and operates 360 stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York and New Jersey. For more information please visit the Company’s website at www.stopandshop.com