Boston, MA - For the 14th consecutive year, the Stop & Shop Supermarket Company will kick off the Triple Winner Game, a program designed to raise money for the Jimmy Fund and Memorial Sloan-Kettering Cancer Center. The 2004 Triple Winner Game will raise $4.55 million to help fight childhood cancer.

"We are proud of our long standing commitment to the fight against childhood cancer," said Stop & Shop President and CEO Marc Smith. "We are all impacted when a young child is diagnosed with Cancer. Through Triple Winner, Stop & Shop associates, customers and suppliers have raised $24 million to directly support cancer research and care for children."

The Triple Winner Game is a scratch card promotion in which every ticket is an instant winner of either a free product, a gift card or cash prize up to $10,000. The program, which runs from April 18 through June 12, 2004, allows customers who make a $1 donation in any Stop & Shop store to receive a Triple Winner game ticket.

All money raised from the Triple Winner program in Massachusetts, New Hampshire, Connecticut and Rhode Island will directly benefit the Jimmy Fund and the Stop & Shop Pediatric Brain Tumor Clinic. All money raised from the Triple Winner program in New York and New Jersey will directly benefit Memorial Sloan-Kettering Cancer Center.

The Stop & Shop Supermarket Company, based in Quincy, Massachusetts, employs more than 57,000 associates and operates 340 stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York and New Jersey.