STOP & SHOP OFFERS CONSUMERS "ORCHARD PERFECT" FRUIT
Special handling process produces ripe, tasty summer fruits
Quincy, MA (July 5, 2007) - Warm weather creates the optimum time to grow tasty fruit and
vegetables but Stop & Shop is combining a special handling process with fresh fruit
growers to introduce Orchard Perfect fruit in all of the company's 389
stores.
Orchard Perfect is a specialty line of summer fruit that has been carefully
ripened under the warm Californian summer sun and hand picked at the peak of perfection.
Once the fruit is picked it's gently layered by hand into single layer cartons to prevent
bruising. This process assures that the fruit is immediately ready for consumption once
it arrives in the stores. Orchard Perfect fruit is exclusive to Stop & Shop
and includes peaches, nectarines, plums, white flesh peaches and white flesh
nectarines.
The Orchard Perfect program uses the latest farming practices including packing
and shipping systems to provide consumers with the sweetest, juiciest, tastiest fruit
available today. Orchard Perfect peaches and nectarines are pre-conditioned with a
special "temperature management" process that enhances ripening prior to shipping making
these summer fruits taste as if they were just picked.
"This unique ripening process allows us to offer consumers fruit that is juicier,
consistent and much more flavorful," said Andrea Astrachan, Vice President of Consumer
Affairs for Stop & Shop. "Pre-ripening also protects the fruit from internal
breakdown, such as discoloration, browning and mealiness. This all-natural process gives
our consumers the ultimate eating experience."
About Stop and Shop
The Stop & Shop Supermarket Company, based in Quincy, Massachusetts, employs more
than 59,000 associates and operates 389 stores throughout Massachusetts, Rhode Island,
Connecticut, New Hampshire, Maine, New York and New Jersey. For more on Stop & Shop,
visit www.stopandshop.com.
|
