Quenching Your Thirst for Less
Stop & Shop introduces "low prices every day" on water and juice
(Quincy, MA) -- On Friday, June 22, The Stop & Shop Supermarket Company will unveil its
new, lower prices for water and juice products. In addition to finding low prices every day
on Stop & Shop's many varieties of water and juice products, customers will find reduced
prices on water filtration systems and accessories. Stop & Shop's new price reductions
encompass everything from water sold by the gallon to children's juices to powdered soft
drinks to sports drinks to flavored and sparkling water.
These new, lower prices are the latest chapter in Stop & Shop's Value Improvement Program (VIP).
VIP reduces the cost of a typical family's weekly shopping trip by delivering low prices every
day to customers together with great promotions. The program continues to progressively roll
out to different departments throughout Stop & Shop's stores.
"Summertime is finally here, and everyone's looking for a refreshing way to cool off,"
said Andrea Astrachan, Vice President of Consumer Affairs for The Stop & Shop Supermarket
Company. "Now, with our lower prices, we're offering an even greater value on our popular
waters and juices."
Customers already have noticed low prices every day in Stop & Shop's cereal, produce, paper,
baby, pet, and cleaning supplies departments. Astrachan said customer response to VIP, which
launched in the fall of 2006, has been very positive.
"More and more, our customers are realizing that convenience can go hand in hand with great
quality and value," she said. "Since we launched VIP, customers have raved to us about our
quality, presentation, and lower prices. We want them to know that there is more to come."
About Stop and Shop
The Stop & Shop Supermarket Company, based in Quincy, Massachusetts, employs more than 59,000
associates and operates 388 stores throughout Massachusetts, Rhode Island, Connecticut,
New Hampshire, Maine, New York and New Jersey. For more on Stop & Shop, visit
www.stopandshop.com.
|
