|
Stop & Shop Offers Consumers "Orchard Perfect" Fruit
Unique technology produces ripe, tasty summer fruits
(QUINCY MA) – It’s that time of the year, and
Stop & Shop now offers Orchard Perfect fruit, a specialty line of summer
fruit that combines traditional fresh fruit growing with cutting-edge
technology.
Exclusive to Stop & Shop and Giant stores, the Orchard Perfect line of
summer fruit includes peaches, nectarines, plums, white flesh peaches and white
flesh nectarines that have been carefully ripened under the warm Californian sun
and hand-picked at the peak of perfection.
Customers buying Orchard Perfect products are assured of extra special
handling coupled with patented technology designed to guarantee freshness. Once
Orchard Perfect fruit is picked, it’s gently layered by hand into single
layer cartons to prevent bruising. This process assures that the fruit is
immediately ready for consumption once it arrives in the stores.
In addition to using the latest farming practices including packing and
shipping systems to provide consumers with the tastiest fruit available today,
Orchard Perfect peaches and nectarines are pre-conditioned with a special
"temperature management" process that enhances ripening prior to shipping, making
these summer fruits taste as if they were just picked.
"This unique ripening process allows us to offer consumers fruit that is
juicier, consistent and much more flavorful," said Gary Kosofsky, Vice President
of Produce at the Perishable Procurement Organization, a centralized buying group
for Stop & Shop and other Ahold operating companies in the United States.
"Pre-ripening also protects the fruit from internal breakdown, such as
discoloration and browning. This all-natural process gives our consumers the
ultimate eating experience."
About Stop & Shop
Based in Quincy, Massachusetts, Stop & Shop operates 360 stores in
Massachusetts, Connecticut, Rhode Island, New Hampshire, New Jersey and New York
and employs more than 58,000 associates.
|