Stop & Shop Sponsors "Keeping the Dream Alive"
The Stop & Shop Supermarket Company is sponsoring the 6th annual "Keeping the Dream Alive"
youth-cultural-diversity- workshop, at the Waterville Valley Conference Center. Hosted by the
New Hampshire Cultural Diversity Awareness Council (NHDAC), this one-day program combines
diversity training and skiing for over 250 middle school students.
Taking place on January 11, the goal of the program is to foster greater sensitivity and
awareness of the Martin Luther King, Jr. holiday while promoting cultural diversity. The
students come from Pittsburg, New Ipswich, and Londonderry, New Hampshire, as well as North
Reading and Boston, Massachusetts (Roxbury and Mattapan).
For its part, Stop & Shop is donating $3,000 towards the event, and associates from the
Stop & Shop Training Department spends a day training the event's 30 volunteers who deliver
the training to students.
The "Keeping the Dream Alive" diversity program is very unique and innovative collaboration
between corporate, civic, law enforcement, and the military. Students learn to address issues
such as prejudice relating to one's economic status, language, religious, and ethnic origin.
Through the use of interactive exercises, the students learn problem solving strategies and
positive ways to resolve conflicts. The morning work session is followed by an afternoon of
skiing. "Thanks to the combined efforts and support from our corporate sponsors and community
partners, the 'Keeping The Dream Alive' youth-cultural-diversity-workshop is a one-of-it's kind,
world class workshop that has lasting positive impact on the students who attend" said Wayne
Jennings, Chairman of NHCDAC.
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